In life and leadership, I believe the measure of our impact is not in how much we take, but in how much we give.

Research shows that those who consistently give — their time, their wisdom, their resources, their kindness — experience greater fulfillment, stronger relationships, and even longer lives. Giving not only deepens relationships and strengthens communities; it reshapes our own sense of meaning and purpose.

During my 30 year career, I’ve been blessed to work with incredibly talented students who understand this truth at a young age. After hurricanes, I watched them rally to help neighbors in need. I’ve seen them start nonprofits, lead service projects, and give of themselves in ways that far exceed their years. They know instinctively that life is richer when you give more than you take.

And last weekend, I had my own reminder of that truth. Joe and I joined The Honor Foundation’s open-water swim to benefit special operations forces. Now, let me be honest — I’m no Olympian or strong swimmer who looks forward to the pool, even in Florida where I live. But out there in the waves, what struck me most wasn’t just finishing the swim (though I was beyond grateful for that, too!). It was the sheer number of people who gave their time, energy, and encouragement to make the event possible. Their generosity and joy turned a risky ocean swim into a celebration of service. I left feeling humbled, inspired, and a little waterlogged — but mostly grateful to be reminded that there is always time to serve others.

This is the heart of servant leadership: putting others first, lifting them up, and finding meaning not in what you gain, but in how you help others flourish. It’s also at the center of The Virtue Code, where I write about the power of intention, gratitude, and connection. When we give generously, we don’t just shape better communities — we shape better selves.

The words of the Prayer of Saint Francis come to mind: “For it is in giving that we receive.” Every loving thought, every shared idea, every act of kindness returns to us in ways we cannot predict — a hundredfold.

In the end, it is not what we acquire, but what we give away that makes life incredibly meaningful and beautiful. That’s why I wrote The Virtue Code — to remind us that the richest life is the one rooted in giving, gratitude, and connection.

“We make a living by what we get, but we make a life by what we give.” – Winston Churchill